This week Doug and Chris chime in on their thoughts with programming cycles, specifically for this time of year. Should you do them? If so, what are some of the things you can work on? They talk through some of the ways they approach this with the different groups of athletes they are working with in Icon Athlete. Doug gripes about how Chris is “stealing” his fake sponsors and Chris’s pet peeve of the week includes “no shows” and poop chips…. yeah, they are no fun.